Post by account_disabled on Mar 12, 2024 2:43:11 GMT -6
Artificial intelligence, virtual and augmented reality, 360° video, responders (BOT), time-bound content and Marketing Automation. These would seem to be the most important challenges for marketers and communicators. The future will increasingly lie in content that responds, in real time, to every need and that allows experiential immersion that is understandable for anyone. Since these are very specialized contents (and containers), you have the task of carefully evaluating what to focus your energy on so as not to specialize in something that turns out to be a simple fad of the moment. I believe it is not so much a problem of adopting a particular technology, but of understanding how to transmit the content best suited to the technical choice.
Snapchat, Twitter or Facebook have taught that every single application India Mobile Number Data is a medium that requires a correct understanding of the type of content to publish. Every application has an audience that expects specific and properly packaged content. The trap The trap into which many fall is that the more technologies and sophistication advance, the more technical reasoning is carried out and technical solutions are evaluated even where the solution, in the vast majority of cases, is humanistic, empathetic and understanding of those who approach the instrument . As sophistication increases, the percentage of relevance of the human element increases. In an effort to optimize processes and costs, responses and contents are automated which have the opposite effect of cooling the relationship with potential customers.
The right approach These tools are effective only when they are used to break physical and mental barriers, when a communion of intent is created and you show that you are more interested in a solid relationship of mutual exchange with the people you interact with than in turnover. It doesn't matter so much the value of the product or service you sell. It matters how much you care about the problem and how much support you provide to those who have relied on you. The connection between seller and buyer is the true value you can derive from these technologies. An automatic responder is able to provide replicable and cold information that does not bring the company closer.
Snapchat, Twitter or Facebook have taught that every single application India Mobile Number Data is a medium that requires a correct understanding of the type of content to publish. Every application has an audience that expects specific and properly packaged content. The trap The trap into which many fall is that the more technologies and sophistication advance, the more technical reasoning is carried out and technical solutions are evaluated even where the solution, in the vast majority of cases, is humanistic, empathetic and understanding of those who approach the instrument . As sophistication increases, the percentage of relevance of the human element increases. In an effort to optimize processes and costs, responses and contents are automated which have the opposite effect of cooling the relationship with potential customers.
The right approach These tools are effective only when they are used to break physical and mental barriers, when a communion of intent is created and you show that you are more interested in a solid relationship of mutual exchange with the people you interact with than in turnover. It doesn't matter so much the value of the product or service you sell. It matters how much you care about the problem and how much support you provide to those who have relied on you. The connection between seller and buyer is the true value you can derive from these technologies. An automatic responder is able to provide replicable and cold information that does not bring the company closer.
