Post by account_disabled on Feb 27, 2024 23:05:46 GMT -6
How much time do we spend on social networks? What are the habits of Italians on the web? How many users are active on Facebook? Today, to define a good Digital Marketing strategy it is essential to know the users who populate the web and the activities they carry out when they are online. The web is an ecosystem populated by a variety of users, apparently different from each other but with very similar habits. But what numbers are we talking about in Italy? Like every year, the communication agency We Are Social in collaboration with Hootsuite , has published the Digital Report 2020 - Italy which analyzes the Italian digital scenario offering an overview of the new trends of the moment . This is incredibly interesting data that shows us how the habits of Italian users have changed in the space of just one year. OVERVIEW According to the data collected, to date there are around 49 million Italian users connected to the internet , with an average time spent online of around 6 hours a day.
Around 92% of Italians use this Nigeria Phone Number time to watch videos online, 54% listen to music, 39% listen to radio stations, 34% spend time watching vlogs and only 23% of Italians listen to podcasts. Among the top websites most visited by Italians we findwhich ranks first with a monthly traffic of approximately 1,675,000,000, followed by. While, the top most searched queries on Google are the following: Weather forecast; Facebook; Youtube; Translator; Amazon; SOCIAL MEDIA STATISTICS According to statistics related to the world of social media , there are approximately 35 million Italians active on social media, with an increase of approximately 6.4% compared to 2019 and with an average usage time of approximately 1 hour and 57 minutes per day. The social network most used by users aged between 16 and 64 is the social network dedicated to video content Youtube , with a percentage of 88%, followed by Whatsapp, Facebook and Instagram.
Although the rumors define Facebook as a social network that has gone out of fashion, the statistics demonstrate quite the opposite: Facebook continues to rise in spite of Instagram which, despite remaining one of the platforms with the highest growth rate, remains in fourth position. To date, there are approximately 29 million active users on Facebook , approximately +9 thousand users compared to Instagram and +15 thousand compared to Linkedin. What content do Italian users want to see on Facebook? According to statistics, the most successful posts on Facebook are video content which comes in first position with a percentage of 7.59%, followed by 4.63% for posts containing an image, 3.01% for link posts and a scant 1.32% for statuses. GROWING TREND: MOBILE AND ECOMMERCE According to the statistics reported in the Digital Report 2020, some interesting reflections emerge regarding the future of digital marketing. We can say that we are moving into an era in which all users use mobile at the expense of desktop.
Around 92% of Italians use this Nigeria Phone Number time to watch videos online, 54% listen to music, 39% listen to radio stations, 34% spend time watching vlogs and only 23% of Italians listen to podcasts. Among the top websites most visited by Italians we findwhich ranks first with a monthly traffic of approximately 1,675,000,000, followed by. While, the top most searched queries on Google are the following: Weather forecast; Facebook; Youtube; Translator; Amazon; SOCIAL MEDIA STATISTICS According to statistics related to the world of social media , there are approximately 35 million Italians active on social media, with an increase of approximately 6.4% compared to 2019 and with an average usage time of approximately 1 hour and 57 minutes per day. The social network most used by users aged between 16 and 64 is the social network dedicated to video content Youtube , with a percentage of 88%, followed by Whatsapp, Facebook and Instagram.
Although the rumors define Facebook as a social network that has gone out of fashion, the statistics demonstrate quite the opposite: Facebook continues to rise in spite of Instagram which, despite remaining one of the platforms with the highest growth rate, remains in fourth position. To date, there are approximately 29 million active users on Facebook , approximately +9 thousand users compared to Instagram and +15 thousand compared to Linkedin. What content do Italian users want to see on Facebook? According to statistics, the most successful posts on Facebook are video content which comes in first position with a percentage of 7.59%, followed by 4.63% for posts containing an image, 3.01% for link posts and a scant 1.32% for statuses. GROWING TREND: MOBILE AND ECOMMERCE According to the statistics reported in the Digital Report 2020, some interesting reflections emerge regarding the future of digital marketing. We can say that we are moving into an era in which all users use mobile at the expense of desktop.
