Post by account_disabled on Dec 29, 2023 22:40:17 GMT -6
Many authors complain about the poor promotional activities of small publishing houses. In several cases there was no editorial marketing activity and the newly published writer found himself alone facing a series of operations (marketing and advertising) which, in fact, were not his responsibility and of which he had no experience. nor competence. However, there is one fact to consider: if you promote a new novel by Stephen King , you can afford to spend 5000 euros on advertising and marketing operations; but if you promote the first novel by an unknown author , you can spend a maximum of 50. We must also consider the publisher: Mondadori certainly has more funds to invest in an author than a small publishing house founded just two years ago.
If you want to publish with a small publisher, therefore, don't complain that they don't spend enough on promoting your novel: they simply don't have money to spend, because their income isn't the Special Data same as Mondadori's. What does all this mean? That these publishers invested a certain amount in promoting a book and made money from it, that is, that investment increased the sales of the book. All this is called return on investment or, as it is called in marketing, “ ROI ” (Return on investment). It cannot be calculated a priori, because no one has the crystal ball to know in advance how much a marketing campaign will earn them.
But it certainly doesn't take a magician to understand that a very small publishing house cannot invest 10,000 euros to promote the debut novel of an author it has never heard of, of which it has printed 300 copies and sells for 10 euros each. How is this ROI calculated? With a mathematical formula. A mathematical formula for calculating ROI (Profit on investment investment Let's turn everything into numbers. We invested 100 euros to promote our ebook, on whose sales we will earn 2 euros per copy. The promotion makes us sell 60 copies, so we get 120 euros.
If you want to publish with a small publisher, therefore, don't complain that they don't spend enough on promoting your novel: they simply don't have money to spend, because their income isn't the Special Data same as Mondadori's. What does all this mean? That these publishers invested a certain amount in promoting a book and made money from it, that is, that investment increased the sales of the book. All this is called return on investment or, as it is called in marketing, “ ROI ” (Return on investment). It cannot be calculated a priori, because no one has the crystal ball to know in advance how much a marketing campaign will earn them.
But it certainly doesn't take a magician to understand that a very small publishing house cannot invest 10,000 euros to promote the debut novel of an author it has never heard of, of which it has printed 300 copies and sells for 10 euros each. How is this ROI calculated? With a mathematical formula. A mathematical formula for calculating ROI (Profit on investment investment Let's turn everything into numbers. We invested 100 euros to promote our ebook, on whose sales we will earn 2 euros per copy. The promotion makes us sell 60 copies, so we get 120 euros.
