Post by account_disabled on Dec 24, 2023 3:38:27 GMT -6
It is not talked about too much (perhaps because people prefer to cover a thick veil over those truths that make them uncomfortable), but one in ten women deals with mental health problems during pregnancy and during the first twelve months after the birth of their baby. . And despite how common this scourge unfortunately is, 7 out of 10 women choose to hide or undermine the importance of their mental health problems after motherhood. For this reason, Maltesers have proposed in their new campaign to shatter the taboos that are sadly leveraged on mental health problems overlapping with motherhood. In its new campaign, the famous Mars Wrigley chocolate candy brand sinks its teeth into the mental health problems that some women have to deal with during and after pregnancy with a great sense of humor.
Not in vain, the new Maltesers campaign is actually born from the brand's decision to extend its alliance with the British NGO Comic Relief. Over the last three years the money donated by Maltesers to Comic Relief has Phone Number List helped this organization undertake projects such as The Happy Mums Foundation and Smile Group, both focused on providing support to women facing mental health problems after motherhood. The ads that are part of the new Maltesers campaign are inspired by real conversations with mothers about their experiences (not always tinged with joy) after giving birth. In one of the spots a mother takes it with a sense of humor that her breasts overflowing with liquid have stained her clothes (for the umpteenth time) . And in the second ad, another parent laments about how sore her breasts are as a result of breastfeeding .
If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here Beyond these two spots, the campaign also includes a series of actions on social networks to put the darkest side and also the brightest side of motherhood under the spotlight with the ultimate objective of opening the spigot of conversations around Mental health. Even though the mental health problems that many mothers deal with are by no means trivial, Maltesers prefers to emphasize the incredible "superpowers" of women when it comes to facing the difficulties emanating from motherhood with a sense of humor. The new Maltesers campaign is signed by the agency AMV BBDO . “Through our advertising, Maltesers aims to help women strengthen their own resilience and laugh together at the pitfalls they encounter along the way,” explains Leah Dyckes, brand director at Maltesers. «Our culture conditions people to have certain opinions about what is and is not acceptable for women to feel after becoming mothers.
Not in vain, the new Maltesers campaign is actually born from the brand's decision to extend its alliance with the British NGO Comic Relief. Over the last three years the money donated by Maltesers to Comic Relief has Phone Number List helped this organization undertake projects such as The Happy Mums Foundation and Smile Group, both focused on providing support to women facing mental health problems after motherhood. The ads that are part of the new Maltesers campaign are inspired by real conversations with mothers about their experiences (not always tinged with joy) after giving birth. In one of the spots a mother takes it with a sense of humor that her breasts overflowing with liquid have stained her clothes (for the umpteenth time) . And in the second ad, another parent laments about how sore her breasts are as a result of breastfeeding .
If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here Beyond these two spots, the campaign also includes a series of actions on social networks to put the darkest side and also the brightest side of motherhood under the spotlight with the ultimate objective of opening the spigot of conversations around Mental health. Even though the mental health problems that many mothers deal with are by no means trivial, Maltesers prefers to emphasize the incredible "superpowers" of women when it comes to facing the difficulties emanating from motherhood with a sense of humor. The new Maltesers campaign is signed by the agency AMV BBDO . “Through our advertising, Maltesers aims to help women strengthen their own resilience and laugh together at the pitfalls they encounter along the way,” explains Leah Dyckes, brand director at Maltesers. «Our culture conditions people to have certain opinions about what is and is not acceptable for women to feel after becoming mothers.
